CAMPAIGNS
Brand Activation & Community Engagement
Canada
2026
PDFE – Ramadan & Eid Gala 2026
NJX Digital Media proudly partnered with Perahun Sheer Elegance to amplify the PDFE – Ramadan & Eid Gala 2026. This afternoon-to-evening celebration brought together style, culture, and festive shopping under one roof, offering attendees an immersive experience of Ramadan and Eid traditions. As the official PR & Media Partner, NJX Digital Media managed media promotion, coverage, and audience engagement to highlight the event’s vibrant atmosphere.
Key Highlights
-FREE entry & FREE parking for attendees
-Curated stalls featuring designers and festive collections
-Celebration of fashion, culture, and community spirit
100+
Attendees
50%
Engagement
194%
ROI
Brand Activation & Community Engagement
Canada
2025
LemFi Brand Activation Campaign – Toronto
NJ Marketing Group successfully executed a brand activation campaign for LemFi across multiple popular community locations in Toronto. The campaign focused on direct engagement with the local audience, introducing LemFi’s digital money transfer solution and demonstrating its benefits for international transfers.
Key Highlights
-Promoted zero transaction fee transfers
-Showcased competitive exchange rates
-Demonstrated fast transfers directly to bank accounts
-Engaged with the local South Asian community
100+
Attendees
50%
Engagement
194%
ROI
Hilltop Promotion / True Sound Live
Canada
2023
Rockstar Ali Zafar Live in Concert – Media Briefing
NJX Digital Media participated in the media briefing and promotional coverage for the highly anticipated live concert of Pakistani rockstar Ali Zafar. The event announcement generated excitement within the South Asian community in Canada, highlighting an upcoming night of live music, celebrity appearances, and unforgettable performances. The concert aimed to bring fans together to celebrate Pakistani music and entertainment on an international stage.
Key Highlights
-Promoted zero transaction fee transfers
-Showcased competitive exchange rates
-Demonstrated fast transfers directly to bank accounts
-Engaged with the local South Asian community
100+
Attendees
50%
Engagement
194%
ROI
Community Meetup & Media Briefing
Canada
2022
8th HUM Awards – Community Meetup & Media Briefing
NJX Digital Media covered and supported the Community Meetup & Media Briefing for the upcoming 8th HUM Awards in Canada. The event brought together media representatives, community members, and partners to share insights and excitement about the prestigious awards ceremony. The 8th HUM Awards celebrated Pakistan’s leading celebrities, actors, musicians, and performers, highlighting the vibrant entertainment industry and connecting the South Asian community in Canada.
Key Highlights
-FREE entry & FREE parking for attendees
-Curated stalls featuring designers and festive collections
-Celebration of fashion, culture, and community spirit
100+
Attendees
50%
Engagement
194%
ROI